In this paper are presented promotion strategies used by luxury brands in the new socio-economic context. Top 10 luxury goods companies are presented. with related indicators for the years 2012-2014. Within this paper we endeavour to carry out an analysis of the new trends regarding promotion strategies of luxury brands. https://www.roneverhart.com/Mike-and-Ike-Italian-Ice-Candy-5-Ounce-Packs-12-Piece-Box/