Archive for February, 2009
The link builder’s handbook
David Harry has done it again. He has released a fantastic follow up to the New York Times best seller of 2008 in the category of SEO eBooks that I actually took the time to read all the way through, SEO Handbook 2008, in the soon to be the best eBook I’ve read so far in 2009, SEO Handbook, The Link Building Edition.
As with all things that come out of the Huomah research center David has thoroughly researched every detail of this book in an effort to provide the reader with the most relevant and up to date information possible. Best of all it is broken down in to bite sized elements that are easy to understand and implement.
The book starts with the basics by explaining what the various link profile elements, from the old standard of simple backlinks to more advanced theories of link velocity and progresses steadily through the basics of link building. Where the book really starts to shine is when we leave the Link Building 101 and start exploring link building in social media and link bait.
Great link bait is almost as rare as a great robot assassin, they just don’t happen all that often, but when they do, look out. David takes the time to break down various types of link bait and explains how you can target your link bait at a specific audience. It’s even more rare that link bait will cross genres, so it becomes very important to tailor your link worthy content at the audiece you want to attract.
Finally everything is all tied together in a lesson on keyword research. What good is all this knowledge if you end up missing your target? No good!! Even though this section comes last, in my opinion it may be the ost important part of the book. Keyword research will help set you on the proper path and David gives you the tools to do it right.
I tend to not recommend a lot of things. I’ve been held responsible for other people’s content and I would never recommend something that I would not be willing to put my name on myself. And David’s link building handbook is one of those things that I wish I had written. But since he already did it, and definitely better than I would have, I have no qualms in telling anyone getting started in link building, or people that want to round out their knowledge, buy this book!
